Attracting customers is a very important thing to do, but it can be hard at times. Having said that, if you are successful, it is well worth your time and effort to turn them into regulars. Although high quality service and excellent customer communication are essential, there is more that can be done to ensure success.
More Than A Food Order
You can’t approach customers like any other part of the production chain, limiting yourself to “What can I get you?” and “Next.” Sometimes, a simple “Have a great day,” “How’s it going?” or even complimenting a customer’s outfit can go a long way. Without a doubt, the customer will feel appreciated and anticipate coming back to a venue where the service is so warm and attentive.
Listen And Learn
As a food truck owner, you should pay attention to what your patrons are saying about your business – what they like and what, in their opinion, needs improvement. They can offer tips on how to make the food better or suggest new items for the menu. All you have to do is start a conversation. However, good communication skills are only half the battle. Making use of what you’ve learned is critical. You should build on your strengths and work on your flaws.
Special Offers Welcome!
Nothing makes customers more excited than the chance to eat their favourite food at a discount price. Diversifying the menu by, say, offering a 10% discount on Today’s Special is an excellent idea. Introducing a loyalty programme with an enticing discount is an easy way to increase customer loyalty.
Maintaining your business and cultivating long-term relationships with customers is well worth the effort – and this is especially true considering it might not take much to make them happy when they visit your food truck. Keep in mind that they are the ones who make you thrive and give you a reason to cook food.
